The Baby Journey is an antenatal and new baby support agency based in Cheltenham, Gloucestershire. This unique offering was founded by best friend mums and practicing midwives, who believe that becoming a parent is a magical, yet challenging experience. No parental journey is the same, yet The Baby Journey believe shared professional and parental experiences are key to making the journey as smooth and as enjoyable as possible.

Lost & Found Creative had the pleasure of working with this passionate team to create an engaging, impactful and appropriate brand identity, which we fondly call the ‘Bump B’. This is an ongoing project as we watch The Baby Journey grow from strength to strength. More recently we have had the pleasure of designing and developing supporting literature, including the Parents Pack, a pack that builds and grows throughout the parental journey.