Extraordinary Events in Extraordinary Places

This year Inside Out Dorset (IOD) takes place 16th – 25 September, 2016. As always, Lost & Found Creative supported Activate Performing Arts, delivering all branded communications (posters, event literature, programme and signage).

This year Activate celebrated their 25th anniversary and to mark the occasion, Lost & Found worked with them to launch a new Inside Out Dorset website: www.insideoutdorset.co.uk

We wish Activate and the IOD team a successful (and dry!) festival.

To see work completed in previous years, please see: Inside Out Dorset Case Study

This case study will be updated in due course.

Throughout 2015, Lost & Found Creative – in collaboration with Phillip Southgate, Emily Penny, Caroline Jones and Richard Owsley – rebranded the London church and music venue, St John’s Smith Square.

In January 2016, the website launched (https://www.sjss.org.uk/), and was the last piece of the initial branded suite. It is great to see this venue go from strength to strength. We believe the rebrand has breathed life into this wonderful venue. Whilst retaining its sense of heritage, it has helped broaden the musical and educational offering, attracting a younger audience and range of performers.

Supporting some strong new messages and colours is a flexible visual language utilizing motifs from the architecture to form patterns. It is subtle and refined, historical, yet modern and intended to complement imagery of the performers and the venue. Used across all communications, the application of this graphic pattern can be toned up or down to have more or less graphical impact as appropriate. Time will tell, but we really think this brand approach and application has everything to evolve and grow as St John’s Smith Square continue on the next phase of the journey.

Design Week asked: Is there a formula for perfect branding? We replied:

Head + Heart + Investment x Creativity = BRAND

In reality there isn’t a perfect formula, however what we wanted to get across is that it involves investment financially as well as mentally and emotionally, both on the part of the client and the designer. Thoughts?

We get asked to create unique, clever, simple logos almost on a weekly basis, and we are constantly seeking inspiration from a number of sources. Then you come across a blog post like this and you think: “I wish I created that”. A common feeling for most designers. Hats off. Some great logos here.

http://webdesignledger.com/20-examples-of-simplistic-but-effective-logo-design/

If you are interested in logos we’ve created, please request one of our logo booklets.

This month Lost & Found Creative created a new master logo for Connected Coaching and a suite of logos for their supporting product strands. This logo started life as a bold C symbol turned 90 degrees, we then developed the negative space to form a ‘coach’ icon. Colour gradient applied to add depth and a sense of ‘hero’. Simple and effective (we hope).

It has been an absolute pleasure to work with new Cotswold Bridal Beauty offering EmilyJeanne. Over the last four weeks we have created a discreet and elegant brand identity to support her beautiful bridal imagery. A portfolio website is due to follow in the coming weeks.

We wish Emily all the very best as she enters into this extremely competitive market. No doubt she has the talent to shine.